Adapted from the AWS story about the AWS, Matterport and VR BOOST Agency collaboration, featuring Gabriele Biagini, Solutions Architect at AWS.
Amazon fulfillment center tours have been available since 2015, as part of our transparency policies. We wanted to let everyone in the world step inside one.
Gabriele Biagini · Solutions Architect, AWS
A fulfillment center is hard to show the world.
Amazon fulfillment centers are vast, highly automated environments, packing stations, conveyors and fleets of mobile robots moving inventory around the clock. Public tours have run since 2015 as part of Amazon's transparency policy, but only a limited number of people can ever walk the floor in person.
The goal was to let anyone, anywhere step inside a working fulfillment center and understand it—the packing stations, the robotics and the flow of an order—without booking a visit.
Capture with Matterport, bring it to life with VR BOOST Agency, add AI with AWS.
The space was captured with Matterport into a dimensionally accurate 3D digital twin. VR BOOST Agency then turned that capture into an interactive, guided virtual tour where each key area and asset is tagged in spatial context with information, media and step-by-step workflows.
Amazon Bedrock powers an AI assistant, allowing visitors to ask questions about what they are viewing and receive grounded answers through a 3D hosting platform on AWS.
- Matterport captures the fulfillment center as a true-to-life 3D twin.
- VR BOOST Agency adds the working layer, tagged assets, guided journeys and the virtual-tour experience.
- Amazon Bedrock powers conversational AI inside the twin.
A personalized journey through the floor.
Rather than a single fixed walkthrough, the twin delivers a personalized journey. Visitors move through the fulfillment center at their own pace, opening guided steps on individual stations and robots, watching embedded media and asking the AI assistant how scheduling, robotics and each part of the operation fit together.
The same twin can also act as an operational tool, surfacing the condition and context of equipment directly on the assets where it matters.
A repeatable pattern for spatial experiences on AWS.
The fulfillment center twin demonstrates a repeatable pattern: capture a real space once with Matterport, build an interactive operational layer with VR BOOST Agency, and add grounded AI with Amazon Bedrock on AWS. The outcome is one digital twin that works as both a public experience and a useful layer for the people who run the facility.